Sanstonz -- Power of Visual Content

15 May 2019


What makes you sometimes bored reading a book as opposed to seeing a presentation spiced with sanitizing pictures? Visual Content!

 I remember traveling sometimes back and in the heat of the journey, steering around from the vehicle I was in, I saw a billboard. Really, what I saw was more than a billboard, what I saw was an invite, in just split second of looking – I began to crave, and not just that, I wanted to experience what I saw in the billboard.The billboard was advertising a certain “Vodka” brand – Trust me, normally I wouldn’t crave to taste a gin and I’m not judging people who do, actually, I’m just saying I have other preferences over sipping a cognac. But in a moment of looking at the billboard there was this expertise and master craftiness that was embedded in the simple billboard advert that got me hypnotized for as long as I stared and it dawned on me afterward that I craved not because I haven’t seen the particular brand before nor probably because of the sweet caption they used, I craved because of the magic their visual content did on me! You see, either you’re pitching a product, branding your product, taking a training, posting an online publication or probably flying outdoor advertising; the prowess of the engaging ability of visual content cannot be sidelined. These days, more than thousands of contents are being produced every minute for varying reasons and for different contexts. And this leaves each content with options either to be engaged with and understood or to be ignored or barely understood because it is boring and not delightful to the cortex region of the brain.  Contents on its very basis are text matter of a document or publication in any form. They are used both for information and for communication. An apt content must be relevant, readable and useful in the subject matter in which it was written. Since the essence is to convey a particular thought, appropriateness and relevancy are key in the writing and managing of every content. Visual content entails using images to convey valuable and visual information with the aim of attracting and engaging. Visual content includes images with educative or informative text, infographics and branded images to promote a particular idea, brand or concept. Visual Content has a great way of syncing more with the memory of the observer. This simply means the retentiveness, the comprehension, and the grasp is higher when the content has a visual appeal to the audience. Visual content has the unique advantages which includes being processed in the less busy part of the brain – The Visual cortex – That fit for its retentiveness and its fast application.  When researchers tested how long it takes to process an image, they recorded 13Milliseconds. Which means the brain understand the images it sees almost as immediately as it sees it. Visual content is fast and easy to comprehend. Visual content also helps to attract the right people to your offer because of its high comprehension. They add meaning beyond words and it speaks clearly enough of itself. Quality branding and the use of the aptest visual content design can transform the life of any brand or product.Written by:- Lawrence OlokedeDigital Skills Trainer, Kwara, NigeriaInstagram: @ilawrencegoldTwitter:


  1. Awesome one, visual content is indeed a big deal even when it comes to content marketing.


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